bruce li


Bruce is a leadership and executive coach. He believes that coaching is one of the powerful methodologies for leadership development. His passion is to help executives, managers and entrepreneurs to grow in leadership effectiveness and reach their full potential. He specializes in working with executives and emerging leaders at critical transition points in their professional development , in particular coaching them for transformative breakthrough.

Bruce received his first coaching training in 2005 while he was a senior executive in a non-profit organization. Since then, he has applied coaching principles in leadership development and team building in the organization. Acting as an internal leader as coach, he has trained and developed dozens of leaders with great success. During 2012- 2014, Bruce has further enhanced his specialty in leadership coaching, he actively participated in the John Maxwell leadership community and was certified in 2014 as a John Maxwell Certified Coach, Trainer and Speaker. He is a member of the Hong Kong International Association of Coaching and a member of the International Association of Coaching.

Bruce transitioned himself from an internal leader as coach to an external coach in early 2014. Based on his over 20 years working experience in China and Hong Kong including working in the government sector, a Fortune 500 company and faith-based non-profit organizations - he continues to inspire and coach leaders in a wider context by providing 1 on 1 coaching and group training. He also actively delivers speeches to the public on topics such as leadership, communication and personal growth.

Bruce has a Bachelor of Science degree in Virology from Wuhan University of China. Currently, he is undertaking study and research with the business school of Oxford Brookes University in the United Kingdom on a master degree in coaching and mentoring.

Bruce loves nature and sports, especially, tennis. He speaks fluent Mandarin, Cantonese and English.

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