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Sarah is a Partner at Silk Road and provides operational and client support in London, in addition to providing her professional expertise on branding, communications and marketing.
Her career started at Grand Metropolitan and J Sainsbury plc, before a move into advertising, joining Leo Burnett and later Bartle Bogle Hegarty. Clients included NatWest, Procter & Gamble, United Distillers, McDonalds and Kraft. Moving back across the client fence, she joined BT’s CCU (Customer Communications Unit) team, which was responsible for some of the UK’s most memorable award winning campaigns such as “Its good to talk” with Bob Hoskins. Sarah later ran the BT Forum, which involved itself externally in supporting BT’s belief in the importance of good communication, at work, home and in other ways, and provided support to charities for children like “The Place to Be”. This insight into communication led her to become Programme Manager of BT’s Millennium Programme.
Before being tempted back from being a full time Mum and co-founding Silk Road in the UK, Sarah worked for the National Youth Orchestra, helping them shape their Marketing and PR, whilst continuing her own musical qualifications.
Sarah was educated at Royal Holloway College, University of London and gained a BA(Hons) in Modern History, Economic History & Politics.